Before you order
Size guide.
Korean sizes often run smaller and slimmer than South African ones, and we can't swap sizes from Seoul once an order ships, so it's worth checking first. These charts are a general guide: where a product lists its own measurements, go by those. Unworn items can still be returned within 7 days of delivery.
Shoes
Shoes are sized by foot length in millimetres in Korea. South Africa uses UK sizes.
| Korea (mm) | SA / UK | EU | US men | US women |
|---|---|---|---|---|
| 220 | 3 | 36 | 4 | 5 |
| 230 | 4 | 37 | 5 | 6 |
| 240 | 5 | 38 | 6 | 7 |
| 250 | 6 | 39 | 7 | 8 |
| 260 | 7 | 41 | 8 | 9 |
| 270 | 8 | 42 | 9 | 10 |
| 280 | 9 | 43 | 10 | 11 |
| 290 | 10 | 44 | 11 | 12 |
| 300 | 11 | 46 | 12 | 13 |
Approximate conversions; brands vary.
Men's tops
Korean men's tops are labelled by chest size.
| Korea | Size | Chest (cm) |
|---|---|---|
| 90 | S | 88–92 |
| 95 | M | 93–97 |
| 100 | L | 98–102 |
| 105 | XL | 103–107 |
| 110 | XXL | 108–112 |
Approximate conversions; brands vary.
Women's tops
Korean women's sizes use 44 to 88.
| Korea | Size | SA / UK dress |
|---|---|---|
| 44 | XS | 6 |
| 55 | S | 8 |
| 66 | M | 10–12 |
| 77 | L | 14 |
| 88 | XL | 16 |
Approximate conversions; brands vary.
How to measure
01
Feet
Stand on paper against a wall, mark the tip of your longest toe and measure from the wall in millimetres. Match it to the Korea column.
02
Chest
Measure around the fullest part of your chest with the tape level under your arms.
03
Between sizes
Choose the larger size, or message us with your measurements and the product before you order.